Why say "spending" when investment yelds a more positive vibe? E 'Thus begins a (alas) a brief article in Time where he talks about the new book by Republican guru Frank Luntz "Words That Work: It's Not What You Say, it's what people hear." He argues (un'pò the discovery of the hot water really), that language used by Republican politicians will be decisive to win the next election. It continues with other examples: "death tax" instead of "estate tax", "climate change" instead of "global warming" and "scholarship" instead of "vouchers".
In Italy it would take such a thing, especially for Fini: some "tear" would be absorbed more easily if presented the right way.
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